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Campaign: Market launch
Client: Money Expert
Industry: Financial services
Description of the campaign:
The Money Expert SA campaign (a company specialising in financial services) concentrated on two aspects: promoting the company as a capital market expert,
especially in the area of mortgages,
and as an independent financial consulting service.
The creation of the Money Expert image was to facilitate a smooth launch of the company on a market dominated by a number of large organizations.
The communication was to increase the visibility and recognition of the brand among the potential customers as well as the financial and economic media.
Actions of the Agency:
Ad Publica has built a long-term strategy for strengthening and consolidating the image of Money Expert on the Polish market.
The Agency?s objective was to develop a continuous partnership with top journalists as well as creating a platform for the Company?s experts in the leading media.
Most of the activities involved close cooperation with the financial press.
Another important aspect of the PR campaign was to maintain a working relationship with the local media,
which opened the door to a number of potential customers.
The entire campaign was a coherent effort having a comprehensive character.
At the moment the visibility of Media Expert SA in the media is at the level comparable to that of the most prominent financial consulting service providers such as Expander or Open Finance.
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